I have spent more than 15 years figuring out how people interact with digital products. Currently, I lead design teams to turn messy digital ecosystems into tools that actually make sense. My work is built on a foundation of functional strategy. I want every interface to feel intuitive for the person using it while maintaining a high level of visual polish.
Innovation is a constant part of my workflow. I lean on modern tech and AI to keep the creative process moving without unnecessary friction. Efficiency matters to me, so I make sure my communication is proactive. Keeping a team aligned is just as important as the design itself. I also spend a lot of time looking at how code and design intersect. Understanding the technical side allows me to deliver systems that are ready for developers to use. These structures are built to last and handle growth without causing stress for the people scaling them.
CORE VALUES
Adaptive
I try to stay flexible. I use AI and modern tech to smooth out the creative process, making things easier rather than harder.
Reliable
You can count on me. I’m a proactive communicator because I care about efficiency and keeping the team tight-knit.
Curious
I’m naturally curious. I’m always exploring new disciplines because I really want to bridge that gap between design and code.
Systematic
I like building structures that last. I deliver organised, developer-ready systems that make scaling up simple and stress-free.
Work examples
Summary
This project began as a personal challenge after a friend and colleague approached me to help structure a new DeFi / DEX application. As an active crypto enthusiast myself, I jumped at the chance to translate complex financial logic into a clean, accessible interface. I took ownership of the entire visual language, creating a comprehensive design system and UI that makes decentralised finance feel approachable rather than intimidating.
Skills
+ User Experience
+ Design System
+ Prototyping
+ Visual Design
Summary
I led the product design for this project, which reimagines the traditional online casino experience through conversational AI. It was a fast-paced sprint requiring high efficiency, strict organisation, and clear communication to deliver a robust prototype on a tight timeline. The product successfully bridges the gap between gaming and chat interfaces and is currently in the early stages of launch and user testing.
Skills
+ User Experience
+ Design System
+ Wireframes / Prototyping
+ Branding
Summary
Merging my passion for stand-up comedy with product design, I am currently building a database application designed to support the grassroots comedy scene. The platform aims to help up-and-coming comedians gain visibility and navigate the challenging entertainment industry. This is a true passion project where I am wearing multiple hats—handling everything from the UX research down to the actual development.
Skills
+ User Experience
+ Design System
+ Wireframes / Prototyping
+ Branding
+ Development
+ Design System
+ Wireframes / Prototyping
+ Branding